Some Principles For Inclusive Packaging Design

An inclusive packaging design targets a few customers at the start but covers a much wider audience after some time. It ultimately targets the broadest possible audience.

Quite recently, businesses have started targeting a wide range of people in their marketing campaigns. The idea behind this packaging design is to target a minority. The product will become usable for the majority. For instance, a product that is easy to use for visually impaired people will become easy to use for all other people.

An example of inclusive packaging design is Voltaren, which is a pain relief ointment by GSK. The packaging of this ointment is designed in such a way that it is easy to use for people suffering from arthritis. Thus, it is easy to use by all other people.

Whether it is the product or package, service, or sign, you have to ask yourself a few questions regarding its usability. See whether it works for every person, including visually impaired or other differently-abled people.

While designing inclusive packaging, you have to make sure that your thought process considers humanity at every stage of design. You and your designer will need to pay attention to every aspect to make sure that the final product is completely intuitive.

While working on an inclusive design, you have to make sure that this design is as desirable as functional. One of the examples in this regard is the humble pizza cutting wheel, which is easy-to-use not only for left- and right-handed people but also for the ones who have dexterity issues. People working in inclusive designs have a responsibility to make sure that their final design doesn’t alienate people while trying to meet specific requirements.

That said, there are a few principles that you may want to keep in mind while designing inclusive packaging.

  • Make sure to make the packaging design equitable. It means that it should be useful and equally available for all users.
  • An inclusive packaging design has to be flexible. We are not discussing traditional flexible packaging. It is rather about designing the product packaging in such a way that it is adaptable to end-user habits.
  • The design should be intuitive. It means that you will have to make it easy to understand regardless of the user’s knowledge, experience, and skill. You have to do it by eliminating complexity from the packaging. You have to make sure that the packaging design serves people with different levels of literacy.
  • An inclusive packaging design is perceptible. It will require communicating the necessary information about the product and packaging. It should also be compatible with the techniques and appliances that people with sensory limitations use.
  • Making the packaging comfortable to hold is another quite significant requirement. The packaging should not force users to use awkward methods to access the product. In general, the packaging should be highly ergonomic.

Using an inclusive packaging design can give your brand a chance to gain recognition from people with different limitations or abilities and ones belonging to all walks of life.